Upstream Pursuits

a blog by Caleb Roth

We explore the strategies booksellers need to thrive long-term. Let's paddle upstream together.

Posts

Every Book on Your Shelf Has a Type

Across 52 booksellers and 371,908 books: two questions sort every book you list into four regions, and tell you what this month’s work is worth before a single copy sells.

October 23, 2026 · 13 min read

The True Cost of FBA in 2026 (It's More Than You Think)

March 27, 2026 · 2 min read

Unlocking the Secrets of the Buy Box

Selling books using FBA was the key to winning the Buy Box in 2025. Those rules are dead. Learn what it takes to win the Buy Box in 2026.

February 3, 2026 · 7 min read

State of the Book Market || Q1 2026

An in-depth look at seller benchmark data as we dive into 2026. Curious how you stack up?